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  • 2018 Might be Fading But, Thanks to the Friedman Golden Pearl, Here Comes the Afterglow


    Friedman is always striving to provide players with the proper tools to customize their sound. With Friedman pedals, we've been able to accomplish this, starting with the release of the BE-OD in September 2016, prompting Dave and the rest of the team to continue designing pedals and effects that make longed-for tone across different playing and musical styles possible. The sound in Dave’s head, and hopefully yours, is steadily coming to resonate in real life. Always driven to keep making gear that carries forth a player’s raw, authentic emotion, Dave created the Golden Pearl, a lower-gain overdrive pedal. Rounding out the BE-OD and DS(Dirty Shirley)-OD, high and mid gain overdrive respectively, one of the Golden Pearl’s highlights is its capacity as a delectable tweak to an already overdriven amp, pushing the overall tone into seductive saturation. 

    Receiving high praise already from a wide array of guitarists, the Golden Pearl shines in its capacity to bring tone into focus and make playing incredibly enjoyable. The Golden Pearl features Volume, Gain and Tone Knobs, and a Three Position High-Frequency Cut Switch. Then you’ve got the Voice switch, which allows for three different kinds of clipping – none at all, the up position for a softer LED clipping and the down position for a traditional diode clipping.

    With this transparent, versatile overdrive, you can sharpen up your clean tone, take a clean amp to slighty broken-up clean, or dirty it up with a turn of the gain knob. Pushing the front end of your Friedman for a cutting boost can be achieved with the LED clipping, but even more so with the diode clipping -  dial it in by means of the amount of gain and the pedal’s capacity for tone-tailoring with its other settings. The Golden Pearl is superbly versatile, affording you a graceful, low-effort approach to getting the tone you crave, existing in perfect harmony with your Friedman amp or whatever your amp might be.

    What tone treasure will you unearth with the Golden Pearl? 

  • How Two Childhood Friends from Detroit Became Music Industry Success Stories

    Friedman "Blood, Sweat and Tubes" Clinic stops at Motor City Guitar on 10/27

    Before he was 20, David Friedman moved to California to pursue a career in music.

    Long before the first amp with the Friedman logo was ever produced, he came to Los Angeles

    and started his first job in the music industry, equipment cartage, and he moved along a rising trajectory,
    hitting milestones, meeting and working with rock stars and marking off achievements along
    the way. Talent is of course important to these outcomes, drive and passion, but so are the
    formative experiences which Dave always credits for his success. A lot of things helped him not
    just get the Friedman brand to where it is, but just inspire him to move across the country in
    the first place, to find his purpose – first on the Sunset Strip and then the unlikely home of tone,
    North Hollywood, in the San Fernando Valley.

    Growing up outside of Detroit, he went to a lot of concerts, picked up a guitar and developed
    an appreciation for rock, all of which influenced his career choices. He did a lot of this with his
    childhood best friend, Marty Minui who Dave describes was almost like a brother to him, so
    much time was spent at one another’s home and in the company of the other’s family. Dave
    went on to Los Angeles, got a job doing equipment cartage, working with Andy Brauer Studio
    Rentals, then Make’n Music and eventually launched Rack Systems, and Marty started his own
    business – Motor City Guitar. Located about half an hour northwest of Detroit in Waterford, MI,
    Motor City Guitar is like a giant candy store for musicians, with all imaginable gear and
    accessories, all there behind the two huge crossed guitars adorning the front entrance. Motor
    City Guitar is a unique retail destination, that serves the community with knowledgeable,
    passionate staff and Marty’s exemplary guidance. Dave and Marty ended up on two sides of the
    same industry – Dave founding the Friedman brand and manufacturing exceptional gear, and
    Marty providing a stellar experience for the retail customer. Now Motor City Guitar carries the
    Friedman product line and things have come full circle.
    We wanted to bring you a few words from these two old friends and great successes in their
    specific arenas, having gained extraordinary knowledge from years of experience and brought
    together, then and now, by a shared passion. And if you’re in the Detroit area, be sure to attend
    the October 27th clinic at Motor City Guitar, featuring Dave and Friedman artist Steve Stevens.

  • Friedman's Blood, Sweat & Tubes Fall 2018 Clinic Tour Official Announcement

    Blood, Sweat & Tubes Fall 2018 Clinic Tour
    Official Announcement

    We’re excited to share that this month Dave Friedman is headed to select cities in the Northeast and Midwest to conduct in-store clinics with Friedman retailers. Dave will be joined at each stop by Friedman artist Sammy Boller, and on limited dates by Steven Stevens (see below for full info) to help demo and discuss products. Each clinic is an opportunity to find out more about Friedman products and get insights into Dave’s design inspiration and process, get in-depth knowledge about our newest releases and hear some killer playing! The clinic tour is falling right between two new pedal releases, the Gold-72 Wah which is available now, and the Golden Pearl, coming next month. Dave will be discussing these pedals as well as other new and established products, so get your questions ready! We’re starting out in Cleveland on October 13th, and traveling East from there, then heading to Chicago and ending in Dave’s hometown, Detroit. We’re called these store visits the Blood, Sweat & Tubes clinic tour because that encapsulates the work & passion Dave puts into Friedman every day, and we can’t wait to bring it out to all of you.

    What to Expect

    The schedule, including dates, times and locations is below, but we strongly recommend that you contact your retailer for information such as RSVP’s, arrival times and anything else you may need to know about the event. Each clinic will be about 2 hours long, and will include a performance by the Friedman artist(s) in attending, a Q&A, Product Spotlight and Meet & Greet, AND a Raffle/Giveaway.



    Designed by legendary tone guru Dave Friedman, the Motor City Drive utilizes an actual high-voltage (220-volt) 12AX7A preamp tube to deliver a fantastically smooth, organic feel. The 12AX7 tube naturally compresses, clips and adds complexity to create a more harmonically rich tone than most transistor or digital devices.

    Named after Dave Friedman's home town, the Motor City Drive delivers rich tube tone that takes you from light overdrive to rich higher gain tones with incredible sustain.



    Designed by legendary tone guru Dave Friedman, the Fuzz Fiend utilizes an actual high-voltage (220-volt) 12AX7A preamp tube to deliver a fantastically smooth, organic feel. The 12AX7 tube naturally compresses, clips and adds complexity to create a more harmonically rich tone than most transistor or digital devices.



News (36)

Monday, 13 July 2015 18:02


Written by

Available now, Friedman Official Jack Racks by Pluginz. Pluginz has teamed up with Friedman Amplification to produce two Official Friedman models for the BE-100 & Dirty Shirley amplifiers.

Tuesday, 21 July 2015 18:00


Written by

Alright ladies n' gents, it's that time, GIVEAWAY! Friedman Amplification & Premier Guitar are proudly giving away a full Buxom Betty stack (head & combo) to one lucky winner. Best part, it is FREE to enter!
This is a $3299.00 + value, included to the winner in additional is Buxom Betty Rack-Jack wall hanger, an item exclusive to this contest.
Contest begins 7/21/2015 & ends 09/21/2015.
Please share this post to all of your friends online!

Monday, 21 September 2015 17:56

Friedman Buxom Betty Giveaway ends today!

Written by

That's right, the biggest giveaway in Friedman history ends today at noon! We are giving away a Buxom Betty head & a Buxom Betty matching 1x12 cabinet autographed by Dave Friedman. The contest is free to all, worldwide, no restrictions. It is quick & easy to enter, because the contest is almost over now. Here is your chance to walk away with a new Friedman Amplification rig, for FREE!!!! Enter before time is up!

Friday, 16 September 2016 17:50


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Bill Kelliher of the band Mastodon performed last night on Jimmy Kimmel live, showcasing two of his Friedman 4x12 vintage cabinets & playing his BE-100 head. Check out the video of the band performing 'The Motherload' below.

Wednesday, 08 October 2014 17:47


Written by

Guitarist Sean Ashe demos the new Friedman Amplification Small Box 50 amplifier with his Anderson Angel guitar in this new demo video. Sean adds 'Definitely my personal favorite amp that I've played. It's extremely responsive to what you do and how you play, and very versatile. Also, the 'biggest' sound I've ever had, and big is good! :) '

Monday, 12 January 2015 17:43

Friedman Amplification Welcomes Wes Hauch!

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Friedman Amplification would officially like to welcome guitar virtuoso Wes Hauch to the team as one of our newest artists. Wes will be playing the JJ-100 & matching cab out on tour with Thy Art is Murder as well as in the studio this year with his band Glass Casket. Welcome on board Wes! Official photos & video coming soon. (Photo credit Thomas Savage)

Tuesday, 17 February 2015 17:39


Written by

Wow I can hardly believe it has been as long as it has since NAMM ended, but we survived, how about you? We had such an amazing time getting to know & hang out with all of you. It was such a tremendous pleasure seeing new faces, old friends...there was so much talent! Now begins the long process of editing through all of the NAMM video/audio/photography footage & putting together something special for all of you to feast your eyes & ears upon.

Sunday, 17 February 2013 17:36


Written by

We have added the Small Box manual to the website. You can find all of our instruction manuals at this link : http://friedmanamplification.com/support/manuals/.

Sunday, 17 February 2013 17:31


Written by

The new website is up & running now folks, feel free to check back regularly as new/updated content will be added daily as well as new product photos/videos/demos/manuals. Enjoy & let us know what you think.

Saturday, 23 February 2013 17:26

New SS-100 Hi-Res Photos

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New hi-resolution photos of the Friedman Steve Stevens SS-100 amplifier have been posted. Click Here to view those photos.

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